Giving Metro Denver Consumers What They Want
Buying Only the Services You Need in the Denver Real Estate Market
In an effort to appease the demand for more transparency while not diminishing the quality of service we offer, TeamCox Realtors has taken the requisite training to become ACREs (Accredited Consultants in Real Estate). The distinguished ACRE training has given us the means to create a business plan that allows us to offer ALTERNATIVES to the consumer, which results in a win/win situation! The consumer wins because they don’t necessarily have to fit in the "one size fits all" box that "traditional" real estate requires, often a commission only structure that may not meet their needs. Technology and the Internet have vastly changed the consumer’s dependence on a real estate agent for the full range of services and resources required to complete a successful transaction. As agents, we win because we have the opportunity and tools to be compensated for the knowledge, experience, expertise, and time that we invest in a client regardless if culminates in a closed transaction or not. Transparency is at the core of this program and the lack of transparency is a primary reason why the traditional commission structure has come under such great scrutiny in recent years. When the consumer is provided with a breakdown of what they are paying for (and what they are not), options for payment (which may be an up-front fee, pay as you go, pay in segments, pay at close, specific dollar amount, percentage of transaction, etc.), they have no question as to what they are getting for their money. If this sounds like the way you would like to work with a real estate agent, please give a TeamCox member a call. We will be happy to consultant with you on your Denver real estate needs and explain how real estate consulting really works.
A recent article in the Rocky Mountain News, "Buying or selling a home? Forget the traditional realtor - Web takes on the role once filled by real estate agents," suggests that the Internet is the wave of the future for conducting real estate transactions.
The Internet is simply a tool - a convenience to help buyers identify prospective homes and a tool to connect sellers with tech savvy agents with online marketing outlets. While the real estate industry will need to address the public’s growing dissatisfaction with the traditional real estate commission structure, discounting and diminishing the quality of service will not solve the problem.
While all Realtors are independent contractors, some business models have more latitude than others. Since it is apparent that much of the public is not satisfied with the traditional real estate commission structure as it has existed for many years, the new buzzword in real estate is “consultant.” How many Realtors are truly consultants or are some just riding the wave of a snazzy new label they have picked up?
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