Many Reasons that Affect a Home's Salability Including Improper Marketing

While price and condition are absolutely crucial to a home’s salability, there may be other reasons that a particular home just isn’t selling. For instance, perhaps a home that has been on the market for nine months really isn’t a dog. It is possible that it has been on the market for a very long stretch due to the poor, inept efforts of its listing broker. Marketing DOES impact salability! 

We’ve seen numerous homes sit on the market way too long only to finally sell for considerably less than what they are worth. It is important to remember that just because someone has a real estate license or the ability to "put a home in the MLS", does not mean that the home is being properly marketed through photographic images or through a suitably written MLS description 

We’ve seen homes with beautifully finished basements be listed in the Denver MLS as having no basement - let alone a finished one. Or, a home with four bedrooms might listed as having only three bedrooms, a two-story might be described as a raised ranch, or a beautiful wooded lot might be described as  an "oversized city lot.” In addition, many beautiful homes’ MLS listings have no photos, virtual tours, or remarks section that are filled with inane "stuff.”

While a potential buyer may or may not care if the water heater was replaced last year, he or she would definitely care about the home’s unmentioned luxurious master suite with his/hers walk-in closets, luxury bath with double sinks, separate shower, Jacuzzi tub, etc.

When TeamCox Realtors lists a home, we immediately download multiple pictures and labor over the verbiage that we present to both Realtors and the public. Before submitting the premium marketing presentation, we have the homeowner review it since he or she is the most important team member in our eyes. Most homeowners will never have the opportunity to see their home in the MLS. Sometimes, but not often, the homeowner will want a feature mentioned differently or request that a photograph be taken from a different angle. We will happily do all of these things. Since buying and selling a home is usually a family’s biggest investment, it is essential that it is presented correctly through multiple real estate websites–with multiple exterior, interior and virtual tour pictures.

Do you have questions about putting your Piney Creek home on the market? As your Piney Creek real estate experts, TeamCox Realtors will happily walk you through the entire process.

You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.